Agent-Native Revenue · Function · Attract · Nurture
Nurture
A drip sequence is a confession: we could not afford to pay attention to each person, so we wrote one thing to everyone.
September 4, 2026
In July a recruiter emailed me the same AI-written compliment twice, a week apart, about a job that had nothing to do with my background. That is nurture at scale with nobody paying attention. The whole story is in GTM in Flux.
The constraint that produced drip sequences is gone. An agent can watch what a prospect published, hired, shipped, or asked, and draft the one note that is relevant this week. What it cannot do is decide whether that note is worth their attention. A person makes that call, and adds the sentence only they could write.
The test I use: if you could send it to a hundred people, do not send it to one.
Why this person? Why this message?
- Who: an operations leader opening a second region.
- What changed: their team is hiring onboarding specialists.
- Useful hypothesis: keeping onboarding consistent may be getting harder.
“Your second-region launch caught my eye. We put together a checklist for keeping onboarding consistent across locations. Would it be useful?”
Check that the signal is real, the resource helps, and the offer is yours to make.