AI @WorkJul 25, 2026
GTM in Flux - AI Changed Everything, and NothingWhat AI changed about trust in B2B SaaS go-to-market - and what it didn't.
Essays and build notes from the journey of using AI to thrive.
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What AI changed about trust in B2B SaaS go-to-market - and what it didn't.
My first Thriving quest is to increase my capacity for connection with agent-native email.
Five years ago I started writing about thriving without AI. The tools changed. The question didn't. My inaugural essay relaunching my website and newsletter to focus on Thriving with AI.
The long game: a Unified Theory of Thriving to understand and a Global Institute for Thriving to study and practice.
With all I say and do, I strive to uphold my Code of Excellence.