RevOps

Revenue operations, the team that keeps the CRM, the reporting, and the process honest, spent its days in a queue: build this report, fix this field, pull this list. The queue existed because analysis was scarce.

When any leader can ask the question in plain language and get a defensible answer in a minute, the queue disappears and the team gets its real job back: decide what the questions should be, keep the data trustworthy enough that the answers mean something, and set the rhythm the whole revenue org runs on.

This is where my own maintenance time goes. Roughly a sixth of my week keeps the agents that do this honest. The full accounting, including what it costs, is in GTM in Flux.